Students will learn to evaluate the major media, translate marketing objectives into media objectives, assess the strengths and weaknesses of the major media, develop media campaigns, create compelling presentations, analyse audience data, buy and sell advertising time or space for TV, radio, outdoor, magazines and newspapers, speak knowledgeably and persuasively, negotiate on behalf of the buyer and/or seller of time and space, work at a radio or TV station, newspaper, magazine or advertising agency, estimate costs, and use the computer systems that media use.

Graduates work as sales representatives for radio stations, TV stations, newspapers, magazines or in the media department of advertising agencies and major advertisers. Graduates sell or buy media time and space.

Common Job Titles:

- Advertising Sales Representative

Employment for this occupation is expected to grow about as fast as the average for all occupations through the year 2005. Advertising-Media Sales offers excellent employment opportunities to those with the right training and qualifications.

Characteristics of Occupation

Main Industries of Employment:

- Advertising,
- Business Service,
- Government Service

Income:

Average Annual Employment Income $34,000

Wages:

Wages up to $16 to $21 per hour

• Ontario Secondary School Diploma at or above the general level, or equivalent
• Grade 12 English
• Grade 12 Mathematics for technology

Immigration Prospects for Canada/USA

Latest information is available upon request.