The Business Administration - Automotive Marketing program is designed to equip students with the knowledge and skills required to succeed in a business career. All students share a common start semester and select to graduate in Automotive Marketing. Automotive Marketing is a marketing, trend-analysis and research publication aimed at purchasers in the retail and distribution segment of the automotive aftermarket. This program introduces students to the various functional aspects of business in general, and Automotive Marketing in particular. The program offers a wide variety of specialized courses in automotive dealerships, the aftermarket sector of the industry and advanced business courses. The co-operative work experience is a vital component of the program allowing students to confirm their career choice and to develop a network in establishing their career path.

Conducting business in the Automotive Industry has become more sophisticated which increases the demand for multi-skilled personnel. Employment opportunities are emerging in dealership operations including parts, sales, service, leasing & financing, as well as in the fast developing automotive aftermarket sector. Graduates can also acquire positions in dealerships, automotive corporations, aftermarket businesses, wholesale, retail, and finance and in other automotive related industries.

Common Job Titles:

- Automotive Marketing Manager

Employment for this occupation is expected to grow slowly then the average for all occupations through the year 2005.

• Ontario Secondary School Diploma at or above the general level, or equivalent
• Grade 12 English
• Grade 12 Mathematics for technology
  
  

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