The Business Administration - Marketing program is designed to equip students with the knowledge and skills required to succeed in a business career. All students share a common start semester and select to graduate in Marketing. This program introduces students to the various functional aspects of business in general, and Marketing more specifically. Students are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and mathematical skills to support the marketing activities of an organization. Students are also able to participate in the design of an organization's marketing plan and the preparation of its business plan. The graduate of the Business Administration - Marketing program is able to perform a number of more complex functions, including applying principles of financial analysis and control, and using analytical and evaluation skills to support a variety of management functions. The students are also capable of a more in-depth participation in the design and development of the organization's marketing plan.

Management trainee to division or general manager, area sales to sales management, entry level positions within advertising agencies and market research firms are just a few of the career routes travelled by Business Administration - Marketing graduates. Employers include banks, finance, trust and insurance companies, computer firms, government ministries and agencies, producers of consumer and industrial products, wholesalers, retailers, companies and non-profit organizations.

Common Job Titles:

- Marketing Coordinator,
- Sales Representative,
- Customer Service Manager,
- Research and Sales Analyst,
- Retail Manager,
- Merchandising Manager

Employment for this occupation is expected to grow more rapidly than the average for all occupations through the year 2005. College graduates with extensive experience, creativity and strong communication skills will be in demand. Opportunities are particularly strong in the service industries, marketing research and international marketing.

• Ontario Secondary School Diploma at or above the general level, or equivalent
• Grade 12 English
• Grade 12 Mathematics for technology
  
  

Immigration Prospects for Canada/USA

Latest information is available upon request.