This program introduces students to the dynamic world of business marketing. Students will learn how to make product decisions and develop strategies for distribution, promotion and pricing. By the end of the program, students are able to assess the global marketplace and its myriad needs. They will also possess the skills employers' value - an ability to work in teams, solve problems, and make creative decisions. The program provides a broad overview of business skills including business law, business mathematics, principles of management and the dynamics of marketing in depth.

Graduates from this program have an extremely high placement rate. Upon completion, graduates will be ready to enter the challenging and fast-paced world of marketing in both retail and wholesale positions. They can embark on administrative marketing careers in a variety of ways including customer service, professional sales and management traineeships.

Common Job Titles:

- Marketing Coordinator,
- Sales Representative,
- Customer Service Manager,
- Research and Sales Analyst,
- Retail Manager,
- Merchandising Manager

Employment for this occupation is expected to grow more rapidly than the average for all occupations through the year 2005. College graduates with extensive experience, creativity and strong communication skills will be in demand. Opportunities are particularly strong in the service industries, marketing research and international marketing.

• Ontario Secondary School Diploma at or above the general level, or equivalent
• Grade 12 English
• Grade 12 Mathematics for technology

Immigration Prospects for Canada/USA

Latest information is available upon request.