This program provides the opportunity to develop good marketing skills and knowledge. The study of advertising, computer applications, market research, business-to-business selling, presentation skills, e-commerce applications, desktop publishing, direct marketing, channel management and new product management, in addition to a strong general business overview prepares the program graduate for a variety of entry level positions in their chosen field of marketing.

Employment opportunities for graduates exist in all sizes and types of organizations, from financial service to high tech firms, as well as in not-for-profit organizations and the government sector. Graduates can choose to work in a specific field of marketing, including: Advertising Management, Customer Service, Direct Response Marketing, Entertainment or Sports Marketing, Media Buying or Medial Sales, Market Research, Sales or Promotion Management.

Common Job Titles:

- Marketing Coordinator,
- Sales Representative,
- Customer Service Manager,
- Research and Sales Analyst,
- Retail Manager,
- Merchandising Manager

Employment for this occupation is expected to grow more rapidly than the average for all occupations through the year 2005. College graduates with extensive experience, creativity and strong communication skills will be in demand. Opportunities are particularly strong in the service industries, marketing research and international marketing.

• Ontario Secondary School Diploma at or above the general level, or equivalent
• Grade 12 English
• Grade 12 Mathematics for technology
  
  

Immigration Prospects for Canada/USA

Latest information is available upon request.